Personally Identifiable Information we collect from you & methods of collection
During a normal visit to our site personally identifiable information about you, such as your name, mailing address, email, and telephone number, is not collected unless you provide it to us voluntarily. If you opt not to provide us with personal information, you can still access our websites; however, you may be unable to participate in certain promotions, have an order fulfilled, receive product information (such as a quote on a product), or qualify for a credit application, if applicable.
Our Organization & Website
We are an authorized dealer of Ford and Lincoln brand products and services. This On-line Privacy Statement describes the way that this website collects and uses your personal and non-personal information that we collect or that you provide through this website. Our website provides information about certain Ford and Lincoln brands of automobiles and products. Although we are an authorized dealer of Ford and Lincoln products and services, we make no representations on behalf of Ford Canada Inc. or their affiliated companies. The business purpose of this website is to provide you with on-line information about our dealership and our products and services. This On-Line Privacy Statement outlines the information we may collect and how we may use that information in the course of conducting our business. This Statement also describes the protections in place against collecting and using children’s data.
How we use the Personally Identifiable Information we collect
Personally identifiable information collected on our website or other integrated sites may be used to:
- Fulfill a request such as send marketing or promotional materials, including e-mails, or other information
- Fulfill and deliver an order for goods or services such as a request for quote
- Respond to your comments or requests for information
- Meet a request for or to develop new products or services
- Generate site analytics to help improve our site layout, content, product offerings and services
- Comply with legal requirements
Aggregate information we collect from you & methods of collection
When browsing, our website does collect “aggregate” information, which is non-personally identifiable information. This means that we do not track this information on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all site visitors. Non-personal information includes tracking the site pages visited or the amount of time spent on our site.
While you visit our website a server housing the pages automatically generates a “session log.” We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we’re providing is being used.
Also, when you view one of our websites or interactive advertisements, we may use “cookies” to collect aggregate data. A “cookie” is a small text file that helps us in many ways to make your visit to our website more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to one of our websites. They also allow us to tailor a website or advertisement to better match your interests and preferences. There are a couple of different types of cookies. A “session” cookie is stored only in your computer’s working memory (RAM) and only lasts for your browsing session. When you close all of your browser’s windows, or when you shut down your computer, the session cookie disappears forever. A “persistent” cookie is stored on your computer’s hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either a) they expire, b) they are overwritten with newer cookies, or c) you manually remove them. Most browsers can be configured not to accept cookies; however, this may prevent you from having access to some site functions or features.
How we use the Aggregate (Non-Personally Identifiable) Information we collect
Non-Personally identifiable information collected on our website or other integrated sites may be used to:
- Compile aggregate and statistical data to help in website design and to identify popular features
- Measure site activity to allow us to update our site to better meet user wants and needs
We utilize session log data and your personal and non-personal data for the purpose of performing analytics on the users’ experience while visiting this site. This analysis:
- Is performed on an aggregate level and does not identify you or your information personally
- Involves the use of a third party vendor acting on behalf of us
- Is performed in order to improve our website and the user experience
- May include the use of session and/or persistent cookies to track user movement across this and other websites or to track other events within or across this and other websites
- May be shared with other entities where deemed appropriate
Sharing your information
Personal information you provide to us in the course of requesting a product or service through this website may be gathered and stored in our database and be used for purposes of contacting you for promotional offers, marketing programs, or other communications from this website or other associated websites.
We do not sell, rent, share or otherwise provide your personally identifiable information provided to us through this website to others except as stated and as otherwise permitted by law. We may share personal information that we collect through this website with other companies within our family of companies or our business partners and affiliates. Our “family of companies” is the group of companies related to us by common control or ownership. Our business partners and affiliates may include other companies that provide related products or are integrated on our website. We share information within this “family” as a normal part of conducting business and offering products and services to our customers. Site metrics for our website may be shared within our family of companies and within Ford Inc. including its parent companies or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.
Links to other sites
We may provide links to other websites. We encourage you to review the privacy statements of sites to which you are linked so that you may understand how those sites collect, use and share your information. We cannot be responsible for the privacy policies or other content or data handling practices on websites linked to our website or a third party website.
If you have any questions or comments concerning this privacy statement or have any questions regarding the contents of this website please contact us at insert Dealer’s contact information.
All text, images, graphics, animation, videos, music, sounds, UI, data and other materials on this site are subject to the copyrights and other intellectual property rights of the dealership, Ford and Lincoln and our affiliated companies or licensors. Materials on this website may not be copied for commercial use or distribution, nor may these materials be modified or reposted to other sites.
All trademarks displayed on this site are subject to various trademark rights. These trademarks include, but are not limited to, product brand names, vehicle model names, slogans, and logos and emblems. The unauthorized use of any trademark displayed on this site is strictly prohibited.
Changes in policy
Sharing your information with Ford Canada
We may also share personal information you provide to us through this website with Ford Canada Inc. and its parent companies and affiliates who in turn may share such personal information as purposes described herein and as permitted by applicable federal or provincial privacy laws. This sharing may be desirable in order to honour your request for a price quote on a vehicle, to provide information for purposes of contacting you in the regular course of business and for other permissible uses. We may disclose your personal information, without notice, if permitted or required to do so by law.
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